UTM Builder
Generate campaign tracking URLs with UTM parameters. Paste your URL, fill in the campaign details, and get a ready-to-use tracking link.
What Are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs that help you track the effectiveness of marketing campaigns in Google Analytics and other analytics tools.
- utm_source — Identifies which site or platform sent the traffic (e.g., google, facebook, newsletter).
- utm_medium — Identifies the marketing medium (e.g., cpc, email, social, banner).
- utm_campaign — Identifies a specific campaign (e.g., spring_sale, product_launch_2024).
- utm_term — Identifies paid search keywords (optional).
- utm_content — Differentiates similar content or links within the same ad (optional).
Frequently Asked Questions
Do UTM parameters affect SEO?
No. UTM parameters are used by analytics tools to track campaign data. Search engines ignore them, so they do not directly impact your search rankings.
Are UTM parameters case-sensitive?
Yes. Google Analytics treats “Facebook” and “facebook” as different sources. Use lowercase consistently to keep your reports clean.
Can I use UTM parameters with any URL?
Yes. UTM parameters work with any URL. They are simply query string parameters appended to your link.
How many UTM parameters should I use?
Source, medium, and campaign name are required for proper tracking. Term and content are optional and used for more granular analysis.