Ad Copy Character Counter
Check your ad copy against character limits for Google Ads, Meta Ads, LinkedIn Ads, and more. See real-time character counts with limit warnings.
Ad Platform Character Limits
- Google Search Ads — Headlines: 30 chars (×3), Descriptions: 90 chars (×2)
- Google Responsive Search — Headlines: 30 chars (×15), Descriptions: 90 chars (×4)
- Meta (Facebook/Instagram) — Primary text: 125 chars (recommended), Headline: 40 chars, Description: 30 chars
- LinkedIn Sponsored — Intro: 150 chars (recommended), Headline: 70 chars
- Twitter/X Promoted — Tweet: 280 chars
Frequently Asked Questions
Why do character limits matter in ads?
Ad platforms truncate text that exceeds limits. Staying within limits ensures your full message is visible and your ads are approved without issues.
What is the difference between hard and soft limits?
Hard limits are enforced by the platform — text beyond this is cut off. Soft limits (like Meta’s 125-char recommendation) are best practices for optimal display.
Should I always use all available characters?
Not necessarily. Concise, impactful copy often outperforms longer text. Use the available space wisely rather than padding to fill it.
Do emojis count as one character?
Most emojis count as 2 characters in ad platforms. Some complex emojis may count as even more. Test carefully when using emojis in ads.